LIS 500 Website
My LIS 500 group built an educational website from scratch to explore how intersecting identities shape people’s experiences in technology, drawing on frameworks from the class along with Dr. Joy Buolamwini’s work. Additionally, within this website, we created a Google Teachable Machine model that recognizes some ASL letters, using it as a basic case study in how machine learning can either exclude or empower marginalized communities. The site combines accessible explanations, interactive visuals and our ASL model to show how identity, design choices, and technology intersect. This project strengthened my ability to translate complex social-technical issues into clear, engaging digital content while centering justice, accessibility, and representation.
Link to Website: LIS 500 Website
LSC 432 Client Project Report
In my LSC 432 class, my group and I developed a comprehensive digital content and media strategy to support the Wisconsin Center for Wildlife (WCW) as they prepared to launch an updated website and social media page, particularly on Instagram, to expand their statewide visibility. Grounded in research on audience needs, conservation communication, and Wisconsin’s nature-center landscape, the strategy outlined how WCW could use educational storytelling to build trust, increase engagement, and grow a loyal digital following. We created a five-week Instagram campaign that paired nature-center spotlights with accessible conservation education, using a consistent visual identity and a brand voice that was friendly, credible, and locally grounded. The report also focused on the KPI framework, collaboration roadmap, and optimization plan to help WCW track performance and refine content over time. This project strengthened my ability to translate complex environmental information into clear, actionable digital communication that support community engagement and conservation behavior.
Ava Buchberger | Portfolio 